Library · Business plan

Does a cricket farm pay?

Only at scale, and only if enough of the harvest sells close to retail. This page puts the original business plan and its cost-scaling curve next to real prices, with a calculator so you can test your own assumptions.

Growth stages

Three sizes of farm

Stages and budgets from the business plan. The plan expects the pilot to run at a loss while it proves the process, and small commercial to approach breakeven depending on margins.

Stage 1

Pilot

50–100 kg / month

$50k–$150k to build

One or two insulated rooms or containers. Prove the climate control, the kill-and-dry process, and the first two products. Sell every kilogram direct.

Stage 2

Small commercial

250–500 kg / month

+$150k–$400k

Cloned PLC modules, a proper processing room, feeder subscriptions, and wholesale accounts with pet shops and bakeries.

Stage 3

Large commercial

1,000+ kg / month

Budget set after Stage 2

Automated feeding and harvest, bulk powder contracts, and the grasshopper line. Only after Stage 2 shows a profit.

The cost curve

Every step up cuts cost per kilogram

Redrawn from the project's cost-scaling chart. The original put both lines on one chart with two different scales, which makes them look like they fall together; here each gets its own. Hover or tap for values.

Build cost per kg of monthly capacityCAPEX, $ per kg/month
Running cost per kg producedOpEx, $ per kg
Show the numbers as a table
Harvest (kg/month)CAPEX per kg capacityTotal build costOpEx per kgOpEx per month

Read it carefully

The curve implies about $250k to build a 50 kg/month pilot, above the plan's $50k–$150k. Treat the curve as the cautious case. It also doesn't say whether "kg" means live or dried crickets; the calculator reads it as live harvest weight, the cautious reading.

What it means

At 50 kg a month, running costs run about $220 per kg. Live feeders sell for around $50 per kg retail and powder for about $88 per kg. The pilot can't pay its way; it's there to learn. Past about 500 kg a month, running cost drops toward $20–30 per kg and the math starts to work.

Calculator

Try your own farm

Pick a monthly harvest, split it across products, and set prices. Costs come from the curve above. Every price is editable, and the two presets show the gap between selling wholesale and selling direct.

Prices

ProductShare of harvestPrice

Monthly revenue vs running costacross farm sizes, at your prices and mix
RevenueRunning cost

Default prices are our assumptions, anchored to retail: about $22–25 per 1,000 live crickets (Pangea), about $40/lb powder and $30–40/lb whole roasted (EdibleInsects.com). Wholesale is set near half of retail. We assume about 2,300 crickets per kilogram at harvest to turn kilograms into customers. Not financial advice.

From the business plan

Products, buyers, and risks

Vision

A vertically integrated farm built from standard, PLC-automated production modules, cloned like bioreactors to scale without redesigning.

Products

Roasted and seasoned whole crickets and grasshoppers, cricket flour, pet treats and feed ingredients, and frass fertilizer. Live feeders added here as the steady base.

Buyers

Farmers markets and direct-to-consumer, pet stores and reptile feed suppliers, bakeries and snack makers, specialty and ethnic groceries.

Selling

Farmers markets, a direct-to-consumer site, pet and garden stores, and sustainability-focused branding.

Risks

Regulatory change, slow consumer adoption, climate-control failures, and high energy and labor costs.

Mitigation

Scale in modules, automate only where the payback is clear, and sell several products so no single market carries the farm.

A cautionary tale

What the biggest cricket farm got wrong

Aspire Food Group opened a 150,000 sq ft automated cricket plant in London, Ontario in 2022, built to produce millions of kilograms a year with tens of millions in public loans and grants. In 2025 it went into receivership owing about C$41.5 million. The expert quoted blamed consumer disgust, not the farming.

Demand before capacity

Build the next module when current output is sold out, not before. The modular plan is the antidote to one giant plant.

Sell to people who already buy

Reptile keepers, chicken keepers, gardeners, and Mexican grocers don't need convincing. Human snacks grow on top of them.

Price for what it is

Cricket isn't cheap protein. Sell it as a specialty food, a pet treat, or a live feeder, where the price makes sense to buyers.

Source: The Cool Down, reporting on CBC News.

Next steps

The to-do list

  1. Define the pilot size. Start at 50 kg/month live, one insulated container, house crickets only.
  2. Confirm zoning and licensing. A site zoned for agriculture or light industry; state food manufacturer registration; state feed and soil-amendment registrations.
  3. Get equipment quotes. Container or room build-out, heaters, humidifier, exhaust, PLC and sensors, racks and bins, dryer, mill, sealer.
  4. Launch the first two products. Live feeders by subscription and cricket frass. Neither needs a food manufacturing license; frass needs a state soil-amendment registration.
  5. Refine the spreadsheet. Replace the calculator's assumed prices with quotes from three pet shops and a bakery.
  6. Open the grasshopper conversation. Ask APHIS PPQ and the state department of agriculture what a native grasshopper trial would take; line up a lab-tested chapulín supplier.